Tag Archive: Z Gen World View

Mar 30

Why Gen Z has been branded ‘The Katniss Generation’

According to a new study, Gen Z — or ‘Generation K,’ for Katniss — will inherit a “dystopian, unequal and harsh” world from Millennials.   By HISTORY Recently, The Guardian released an article investigating Generation Z, the post-Millennial, perpetually plugged-in generation. Recounting a story about a girl who woke up from surgery and muttered “iPhone, …

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Mar 14

Gen Z goes beyond gender binaries in new Innovation Group data – JWT Intelligence

56% of US Gen Zers know someone who uses gender-neutral pronouns, according to the new study. The Innovation Group today releases the results of a major new survey of Generation Z’s attitudes toward gender and sexuality, covering topics from personal identity to product choice. The Innovation Group will present the findings today in Austin at …

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Mar 14

NEW STUDY: Less Than 50% Of Teens Identify As Straight – WOWK 13 Charleston, Huntington WV News

Generation Z is proving that the social divide among their parents and grandparents will all but disappear. The younger generations are more open to acceptance and are known to accept many different gender identities. The J. Walter Thompson group released a new survey of young Americans aged 13 to 20 years old (Generation Z) and found …

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