Tag Archive: Z Gen Trends

Apr 11

Social Video Way More Important than TV for Generation Z

Source: Social Video Way More Important than TV for Generation Z   According to a latest study,  the “video diet” of today’s 13-24 year olds is no longer just a snack – it has become an around-the-clock smorgasbord. Research by Defy Media indicates that this age group are consuming social video across a range of new platforms, and …

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Apr 11

Personal Identity Strengths | Research finds younger generation most savvy online. | The Global Recruiter

Research from CV-Library has found 16-24 year olds are the savviest when it comes to online personal identity – an issue which is set to change the future face of recruitment. The workers, known as ‘Generation Z’ are actually those most open to the idea of using pictures in recruitment without fear of discrimination, with …

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Apr 11

For Generation Z, Email Has Become a Rite of Passage – WSJ

Your personal hierarchy of life-altering firsts likely includes your first kiss, your first time behind the wheel or the first time you left home. For members of Generation Z, now in their teens or early 20s, another rite of passage has taken on outsize importance: sending your first email. “I’m more of an adult now …

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Apr 03

NPD Report Reveals Number of Teens Buying Plus-Size Clothing Has Nearly Doubled Since 2012 – Sourcing Journal

It’s been six years since First Lady Michelle Obama launched her “Let’s Move” initiative in an attempt to tackle childhood obesity, and while recent Morgan Stanley research found that sports participation among North American high-schoolers overall has jumped from 25 percent to more than 35 percent over the past 35 years, led by a near …

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Apr 03

Young people spend more time on Facebook than they might want to admit – CBS News

“Facebook is on its way out … It’s been passed over by tweens and teens in favor of mobile apps.” At least that’s what is often said about the long-dominant social network. Facebook was used by 934 million mobile daily users on average, and has 1.59 monthly active users as of December 2015, the company …

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Mar 31

The Rise of Gen Z – Will Pursuing Passions Cause a Skills Shortage? – The Fircroft Blog

Love what you do and do what you love are words we see so frequently, from memes on social media to slogan branded coffee mugs and notepads. Phrases like “find a job you love and you will never work a day in your life” are commonplace, promoting a drive of a career for love over …

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Mar 14

Gen Z goes beyond gender binaries in new Innovation Group data – JWT Intelligence

56% of US Gen Zers know someone who uses gender-neutral pronouns, according to the new study. The Innovation Group today releases the results of a major new survey of Generation Z’s attitudes toward gender and sexuality, covering topics from personal identity to product choice. The Innovation Group will present the findings today in Austin at …

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Mar 14

NEW STUDY: Less Than 50% Of Teens Identify As Straight – WOWK 13 Charleston, Huntington WV News

Generation Z is proving that the social divide among their parents and grandparents will all but disappear. The younger generations are more open to acceptance and are known to accept many different gender identities. The J. Walter Thompson group released a new survey of young Americans aged 13 to 20 years old (Generation Z) and found …

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