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Mar 15

The Millennial investing gap

The majority of the 80-million Millennials in the United States are not active in the stock market, and many don’t have the necessary funds to get a financial adviser, causing a generational divide in investing.

A new report by ConvergEx Group explains the gap between what major banks are offering and the new financial tech, or “Fintech” startups hoping to capture the market.

“I started researching the relationship between Millennials and the money management industry because I realize our experience is much different than our parents,” Jessica Rabe, Research Associate atConvergEx Group said on “Power Lunch.”

“We have low access to capital because banks are still more focused on their current clients, our parents, rather than evolving their business models to cater to Millennials within our constraints as well.”

Millennials and financial advisor

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The Millennial generation is very fickle when it comes to their financial choices, but they’re not inactive. In the next year, 70% of millennials plan to purchase or open a new financial product and 36% are likely to switch primary financial institutions.

“Disruption happens at the low end and that’s where startups come in,” Rabe said. And here are some options that are definitely shooting for the “low end.”

There are apps like Stash appeal to Millennials because they allows investors in to buy fractional shares for as low as $5

Another app, Kapitall, allows investors to drag and drop company icons into a live portfolio

Finally, Acorns invests spare change from transactions linked to a credit or debit card into an automated portfolio based on risk tolerance.

None of these apps on their may strike you as a definite game-changer when it comes to investing, but targeting younger investors has never been an easy game. CNBC will check back in the coming months to see if any definite trends and winners are taking shape.

Source: The Millennial investing gap

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